Dominic qualified as a SFEDI Business and Skills Adviser in 2006 and an ILM7 Executive Coach and Leadership Mentor in 2012. Since then, he has amassed well over 10000 hours of experience diagnosing business needs and coaching and mentoring over 3000 small business leaders. Now an established leader in his field, Dominic works with business leaders, property entrepreneurs and small businesses owners as well as supervising and training over 25 coaches through Simon Zutshi’s Mastermind Program. As Head Coach and Mentor Manager for the Mastermind Program, Dominic trains over 200 people a year in property investment and business growth. Matching seasoned coaches and mentors with Mastermind customers, he delivers keynote talks on the fundamentals of success and personal performance optimisation.
Working with Property Strategy as their Head Performance Coach since 2020, Dominic enables property entrepreneurs to develop mindful leadership, increasing their productivity and empowering them to live the life they have always dreamed of. Alongside Jackie Tomes and David Wigram, Dominic provides a mentoring program that supports seasoned property investors to systemise and scale their business, freeing up their time to raise more finance and do more deals.
Dominic Beecheno is a coach, mentor and performance specialist with over a decade of experience helping entrepreneurs, business owners and ambitious professionals break through the patterns that keep them stuck.
Through Unleash-U, Dominic works with people who know they are capable of more, but feel blocked by self-doubt, overthinking, procrastination, fear of visibility, or the pressure of trying to succeed without losing themselves in the process.
His work blends deep coaching, personal performance, mindset, subconscious change and practical accountability. Rather than offering surface-level motivation, Dominic helps clients understand the beliefs, habits and emotional patterns driving their behaviour, then supports them to create lasting change in how they think, lead, decide and take action.
Dominic has coached and trained hundreds of entrepreneurs and property investors through leadership roles with major business and property education programmes, including serving as Head Coach and Mentor Manager for Simon Zutshi’s Mastermind Programme and Head Performance Coach with Property Strategy. In these roles, he has trained and supervised teams of coaches, delivered keynote talks and supported business owners to improve performance, leadership, productivity and results.
Today, his focus is Unleash-U: helping growth-minded individuals build confidence, clarity and momentum from the inside out. His approach is grounded, intuitive and honest — combining emotional insight with practical action so clients do not just learn more, but become the version of themselves who follows through.
Dominic’s mission is simple: to help people unlock who they really are, stop living under the weight of old patterns, and create a life, business and identity that feels aligned, successful and true.
Dominic qualified as a SFEDI Business and Skills Adviser in 2006 and an ILM7 Executive Coach and Leadership Mentor in 2012. Since then, he has amassed well over 10000 hours of experience diagnosing business needs and coaching and mentoring over 3000 small business leaders.
Small Business Owners Guided & Supported
Years Of Experience
Books Studied Across Growth & Performance
Hours of Coaching & Mentoring
A specialist in mindset, psychology and strategy, Dominic is qualified in multiple personal and psychometric profiling and business analysis tools including:




“I used to allocate Coaches and Mentors to Business leaders and was continually fascinated by what held people back and what was needed to overcome the challenges that they faced. As a result of doing this for so long I am now able to spot people’s blocks quickly, fast-tracking them to overcome obstacles and empowering them to realise their potential. I coach from intuition and a deep understanding of life which has been gained through personal experience and by studying the teaching of great leaders, avatars, teachers and writers.
I speak on stages at business events on the topic of mindset and performance and I have created a methodology, which, when followed leads to excellence in all areas. Each week I coach and mentor 10-20 business leaders, holding them accountable, ensuring they remain focused on their strategic goals and providing them with the necessary skills and head space to deliver results.”
Founder of Unleash-U
My work brings together performance coaching, personal development, mindset work, emotional awareness, and practical business strategy. I believe that lasting success comes from developing both the person and the performance behind the results.

Getting clear on what you want, why it matters, and what direction your life or business needs to move in.

Understanding the fear, identity patterns, limiting beliefs and self-sabotage that shape your behaviour.

Turning insight into practical decisions, better communication, stronger priorities and clearer business direction.

Shaping your physical, social, digital and biological environment so it supports the person you are becoming, rather than reinforcing the old version of you.

Building simple routines, rhythms and accountability systems that help you take action consistently.
The work can include coaching, reflection exercises, RTT/hypnotherapy support, Human Design insights, meditation, journalling, strategy planning, productivity systems and emotional release tools. Not fluffy. Not purely strategic. Not just mindset. It is practical inner work for people who want real-world results.
Real transformation happens when mindset, strategy, and action work together. Through personalised coaching and practical performance tools, the focus goes beyond motivation to create meaningful and lasting change.

Build stronger thinking patterns while creating practical action plans.

Stay focused with structured support and consistent progress.

Develop greater confidence, clarity, and momentum in both life and work.
Choosing the right coach is about more than qualifications. It’s about finding someone who can understand your challenges, ask the right questions, and help you create meaningful progress. With years of coaching, mentoring, and leadership experience, I provide practical support, honest accountability, and proven strategies to help you move forward with greater clarity and confidence.

Build stronger thinking patterns while creating practical action plans.

Every session is tailored to your goals, challenges, and stage of growth.

Stay focused with structured support and consistent progress.

Create meaningful change designed to last beyond the coaching process.
Lasting change starts with one decision. If you’re ready to gain clarity, improve performance, and create meaningful progress in business and life, take the first step and start your transformation journey today.
The way you think, behave, and respond to challenges has a significant impact on your results. My self-assessment quizzes are designed to help you gain deeper self-awareness, uncover hidden patterns, and identify opportunities for personal and professional growth. Take the first step towards greater clarity, confidence, and performance today.